Industry insights and practical solutions from our Web Analytics experts to help you succeed
Google Analytics 4 is still an analytics service that enables you to measure traffic and engagement across your website or app. It'll also give businesses the ability to identify user journeys across their websites through automation, uncover new insights using machine learning technology, and methods to improve marketing return on investment (ROI).
Consent Mode is a solution for website operators to adjust the behaviour of Google tags on their websites and obtain explicit consent from individuals for the collection, use, and sharing of their personal data. This can build trust with customers and potential customers, as they know their data is being handled responsibly and transparently.