‍Introduction:

Scalyng is a Web Analytics Agency specializing in helping businesses gather and analyze data about their website visitors. In this case study, we explore how Scalyng helped Beachcam, one of the top websites with the most traffic in Portugal, take their data sharing to the next level.

‍

‍Client Challenge:

Beachcam was looking for a way to provide additional value to their advertising partners with more insights into the performance of their campaigns. They had already worked with Scalyng to track user interaction with custom advertising widgets and build real-time reports for their partners, but now the struggle was to take their data sharing to the next level.

‍

‍Approach:

Scalyng sat down with Beachcam to understand their needs and brainstorm a new data-sharing approach. After careful analysis, Scalyng proposed a new data-sharing platform that would provide Beachcam's advertising partners with more insights into the performance of their campaigns.

The new dashboards were built using a combination of Google Analytics, Ad Platforms and Google Data Studio to provide Beachcam's advertising partners with a comprehensive view of their campaigns.

‍

‍Results:

As a result of the data-sharing dashboard, Beachcam's advertising partners were able to collect more insights about their campaigns, including impressions, clicks, conversions with custom content, and other key metrics. 

Beachcam was also able to differentiate itself from its competitors by providing a unique and valuable service to its advertising partners and increasing their transparency.

‍

‍

Scalyng is the partner to set up and maintain your tracking system for customer data platforms (CDP) and Analytics platforms. We also support turning data into valuable insights for your business.